Satirical comedy follows the machinations of Big Tobacco’s chief spokesman, Nick Naylor, who spins on behalf of cigarettes while trying to remain a role model for his twelve-year-old son. (IMDb)
Eckhart’s Nick is a slippery spokesman for smoking that you can’t help but root for in spite of his “flexible morals”, thanks to his charismatic quick-talking. The film follows suit, presenting with wicked wit and entertaining editing (see the film pauses and brief inner narrations) its darkly humourous characters (see the outrageous Merchants of Death and Simmons’ abrasive B.R.) and fresh subject matter. Nick’s more serious father conundrum could have been taken a step further though.